Cliff Kirby

Cliff Kirby

Founder & Chief Executive Officer, NeedleSmart
Cliff is the founder and CEO of NeedleSmart, who have offices in Knowsley. Having the original idea in 2008, Cliff successfully developed the business to proof of concept, obtained intellectual property and attracted seed capital. Subsequently, he lead multi-million pound investment into the business which produces patented needle-destruction devices. NeedleSmart is now a thriving entity with an exciting suite of products being delivered to healthcare markets globally. Currently, Cliff also sits as the CEO of CAL International, an international design and development business with offices in Knowsley and Poland. In recent years, CAL International have leap frogged the competition offering a full solution to the development problems of its clients, leading to an increase in turnover in excess of 100% for the past three years. Earlier in his career, Cliff graduated with a degree in Mechanical Engineering in 2002, established a Design Consultancy in 2003 and worked with, and alongside, blue-chip companies such as Rolls Royce, Caterpillar, Tyco Inc, 3M, and Leyland Trucks. Building strong working relationships, creating unique working partnerships and having an intrinsic understanding of the development process, Cliff took direct responsibility for a number of turnkey projects successfully delivering in excess of £30 Million of new product to market for global clients.

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Dates and venue

26-27 APRIL 2023 + ExCeL LONDON