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John Pearce

John Pearce

Chief Executive Officer, Made in Britain
John Pearce and the Made in Britain team are on a mission to unite and grow the British manufacturing industry - a sector worth £358 billion. As CEO for Made in Britain since 2015, John’s goal is to bring together British businesses with the use of the registered Made in Britain collective mark - he helps 1750+ members across 60 industries to sell more at home, in Europe and across the world. In his role at the helm of the non-profit organisation, John is responsible for its successful leadership and management as it sets out to be the definitive Made in Britain mark, endorsed by government, supported by manufacturers and recognised by consumers at home and abroad. He oversees the network of like-minded British manufacturers who are given invaluable ongoing support in sales, marketing, PR and export, with access to workshops, and a searchable members’ directory. John’s 27 years’ experience in strategic management, leadership, sales, marketing and media as well as his passion for British brands and deep understanding of British manufacturers, make a real impact on the fast-growing network of Made in Britain members. John believes at the very core of the company’s ethos is a real commitment to making things in a place of significance, such as Derwent pencils manufacturing millions of premium colouring pencils just a few miles from where it’s believed pencils were first invented. Proving his dedication to helping Britain thrive, John previously headed up the GREAT Britain campaign, the UK government’s global branding project, as GREAT Programme Manager. Based at the British Consulate in Sao Paulo, he was responsible for Foreign Office, UKTI, Visit Britain and British Council commercial partnerships, in-year returns and branding, to create jobs and growth for the UK economy
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Dates and venue

26-27 APRIL 2023 + ExCeL LONDON