Chief Marketing Officer, Anthropos Digital Care
Paul is CMO of Anthropos Digital Care Ltd. He is responsible for leading business development activities across Anthropos and working with our valued customers to develop tailored, package offerings along with the targeted marketing and sales strategies to bring them to market. As a Fellow of the Institute of Data & Marketing and veteran digital marketeer, Paul understands how to ensure that technology firms listen to the voice of the end customer and meet their needs on their terms. Paul leads Anthropos efforts working with Technology Enabled Care TEC Services Association (TSA) and is a leading participant in special interest group for Proactive and Preventative Service Delivery, a committee focused on defining industry-wide requirements of supporting data for proactive intervention. Previously, he founded The Connected Marketer, an advisory agency that worked with over 175 brands, technology and investment companies to help them better understand modern marketing through the use of technology. As a globally recognised expert in Mobile Marketing, Paul has been a speaker at over 400 events, in 41 countries reaching over 43,000 people in total. He served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA) and is the co-author of a best-selling textbook on mobile marketing used throughout universities in the United States. In total, he has over 30 years of experience consulting within leading firms including Manchester United, Coca Cola, Proctor & Gamble and Unilever, as well as performing advisory roles within investment, internet development and management consultancy firms.